Patrick Sng, Group CEO
Patrick Sng is currently the Group CEO for Singapore Straits Wine Company. He brings with him extensive change management experience and strategic branding partnership – his name synonymous to success in turnaround of ailing businesses. Having been in this industry for the past decade, Patrick is recognized for having a deep understanding of the latest market trends. Prior to this, he held similar leadership roles across various industries such as real estate development and FMCGs. Patrick is a Certified Specialist of Wine and also a Whisky Ambassador. Patrick's vast connection in the industry will contribute to many more accounts in Straits Events.
Nicholas Chew, Group Manager, Marketing & Events
Nicholas is a lead player in the events industry with a decade of sales & event management experience globally. He has held senior management positions that deal with branding and luxury events. Having acquired many accolades through companies like Marcus Evans, 360 Experience and Ticketbis, his efforts were further recognized when E-commerce giant eBay acquired Ticketbis in a deal for $165 million in 2017. Nicholas, the expert in crafting event projects and bringing it through to execution, has great desire to bring every single event to success. A member of Cvent networking committee, he is always up to date with industry trends. With the parent company, Straits Wine, Nicholas now leads the business vertical of Straits Events.
Indra Kumar, Group Sommelier & Project Consultant
Crowned with the title of Singapore’s Best Sommelier Champion in 2009, Indra subsequently competed in Asia-Oceania Best Sommelier Competition in Japan. In 2010, he was the first Singaporean to compete in the World’s Best Sommelier Competition in Chile. With more than 15 years of experience and an Advanced Level 3 Certification in Wines and Spirits by WSET UK, Indra is reputable in the industry. He is a key speaker who conducts wine seminars, dinners and master classes. His goal is to encourage the appreciation for fine wines, and be the bridge that links both wine lovers and the wineries together to create a better event.
Kirsten Chu, Group Senior Marketing & Events Executive
Behind every event executed by Straits Events, Kirsten is the lead behind the scenes. Her extensive knowledge and experience with event planning, budget management, vendor partnership and executing is the key to all success. Kirsten has worked successfully with many sources for entertainment and content line-up to ensure the best performance at every single event. She has deep knowledge of events in the financial and technology sector and her skill set includes negotiation and risk management. A content creator, Kirsten’s role also involves marketing Singapore Straits Wine Company.
Natalie Ong, Group Marketing & Events Executive
Natalie is known to be meticulous when handling each project, from conceptualization to execution. Upon graduating from university, she started her first career at Straits Wine planning Wine Fiesta and continues to manage events with Straits Events. She values the client experience, and takes pride in catering to clients’ needs, even foreseeing them. Natalie works closely with venue partners and service providers to understand potential event struggles and overcome problems. Alongside with Kirsten, Natalie is also involved with the marketing segment.
Claire Looi, Group Creative Designer
Claire is the key creative person behind Straits Events. A highly skilled graphic designer with unique design strategy for event solutions, she is also familiar with the printing industry. From EDMs to fabrication, Claire takes design to another level, getting hands-on with table displays, venue art and floral centrepieces. In this fast paced and ever-changing event environment, she never fails to identify client’s requirements and surpasses expectation even with tight timelines to meet. Claire also provides solutions while managing multiple projects simultaneously to ensure satisfactory results.
Alex Foo, Group Digital & Events Executive
Formerly from the retail business unit of our parent company, Straits Wine, Alex being an agile learner has crossed vertical to grow in Straits Events. Alex is responsible for multiple roles in the organization. He is in charge of our e-commerce portal and event rental commerce website. Alex also assists with digital marketing of all our ticketed events such as Singapore’s largest wine event, Wine Fiesta, that happens every year. A team player, Alex plays a crucial role in carrying out operational duties on-site for events.